Blumler offered several suggestions as to the kinds of audience activity in which consumers could engage. These include
A. utility
B. selectivity
C. intentionality
D. All of the answers are correct.
Answer: D
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For the PR practitioner, the most important knowledge of new technology is a comprehension of desktop publishing and its implication on producing PR messages because expertise with other new technologies can be delegated to technology specialists, either in-house or at outside production companies
a. True b. False
The conflict style that results from low concern for people and low concern for production of results can be characterized as the following:
A. Disagreements are smoothed over or ignored so that surface harmony is maintained in a state of peaceful co-existence. B. Compromise is achieved. C. Conflict is suppressed through the authority-obedience approach. D. Neutrality is maintained at all costs.