The notion that audiences are not necessarily willing and compliant relates to ________.

A. counter-hegemony
B. dominant-hegemonic decoding
C. alienation
D. hierarchy

Answer: A

Communication & Mass Media

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Which of the following was the first major movie with multiple scenes and a plot?

A. The Jazz Singer B. Gone with the Wind C. The Great Train Robbery D. E.T.

Communication & Mass Media

Tobias began his informative speech by saying:You hear a noise under the hood of your car, so you pull over to the side of the road. Your engine goes dead; you try to start the car, but it just sits there. Then you see a lot of black smoke. What's happened? Why won't your car go anywhere?What method for gaining attention and interest did Tobias use?

A. presenting a startling statement B. stating the importance of the topic C. establishing goodwill with the audience D. arousing the curiosity of the audience E. establishing his credibility as a speaker

Communication & Mass Media