What does a new-product strategy do?
a. specify the roles new products play in the organization's annual meeting
b. link the new-product development process with the objectives of the finance department, the business unit, and the corporation
c. describe the characteristics of products the organization wants to offer and the markets it wants to serve
d. act as part of an organization's overall financial strategy
Ans: c. describe the characteristics of products the organization wants to offer and the markets it wants to serve
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The suppliers used by Morrison Controls deliver components directly to Morrison's manufacturing center as the inputs are needed for production to minimize Morrison's inventory costs. Morrison most likely uses ________
A) one-stop shipping B) just-in-time systems C) materials management D) customized logistics processes