With the help of examples, explain the two ways to demonstrate the impact of a news story.

What will be an ideal response?

Student examples will vary but should include the following main points: Impact can be demonstrated in either a quantitative or qualitative sense. The quantitative impact of a story describes an event in terms of its reach, such as how many customers were left without power after a storm. The qualitative impact of a story is how severely the event affected those involved, such as a description of a local hospital struggling to care for patients on life support during the power outage.

Communication & Mass Media

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Communication that occurs within yourself is referred to as ________ communication

Fill in the blanks with correct word

Communication & Mass Media

Karl Weick proposed that organizations as such do not exist but are in the process of existing through ongoing human interaction

Indicate whether this statement is true or false.

Communication & Mass Media