A(n) ________audience has a positive attitude toward the topic yet has little specific knowledge

a) voluntary
b) captive
c) favorable
d) apathetic

ANS: c

Communication & Mass Media

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Read the following thesis statement and choose a critique that matches it

In the upcoming election, it important for the candidates to understand the issues, provide ethical rationale for everything they speak about, and to have money. A. This thesis statement is effective. B. This thesis statement should pose a question. C. This thesis statement uses a metaphor. D. This thesis statement does not use parallel language.

Communication & Mass Media

If a candidate describes her proposed tax increase as a "positive economic inducement," she is most likely using __________.

A. slang B. jargon C. analogy D. doublespeak

Communication & Mass Media