A digital marketing firm tracked the movement of individuals in downtown Chicago just prior and just after a Chicago Cub's baseball game to determine movement, restaurants visited, and stores visited. This illustrates the data analytics of:

All of the following are correct about the Opening Case on Amazon's Kindle EXCEPT

a. Much of Amazon's success was attributable to Kindle being the first e-book. b. Amazon's success in the first quarter of 2009 (a 24% increase in earnings) was attributed to the Kindle. c. The Kindle technology is likely easily imitable and Sony already has a competitor e-reader on the market. d. Amazon also earns a return from selling content for use on the Kindle in the form of e-books and other electronic content.

Reduce-focus pricing is most likely to occur in the ________ stage of the product life cycle

A) early B) growth C) mature D) extinction E) decline