Which of the following is not one of the common types of responsibility centers?
A) Cost Center
B) Profit Center
C) Investment Center
D) Revenue Center
D
Business
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With advertising tracking research, after being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:
A) memorability B) aided brand awareness C) unaided brand awareness D) brand and ad recognition
Business
________ are low growth, high share services or products in the BCG matrix
A) Stars B) Cash cows C) Question marks D) Dogs E) Cats
Business