What are the requirements for deciding on a positioning strategy?
What will be an ideal response?
Positioning requires that marketers define and communicate similarities and differences between their brand and its competitors. Specifically, deciding on a positioning requires: (1 ) determining a frame of reference by identifying the target market and relevant competition, (2 ) identifying the optimal points-of-parity and points-of-difference brand associations given that frame of reference, and (3 ) creating a brand mantra to summarize the positioning and essence of the brand.
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What are the foundation stones from which economic models are built?
a. assumptions b. economic policies c. statistical forecasts d. legal systems
Samsung Mobile plans to launch a new phone with a unit cost of $270 and wants to earn a 10 percent markup on its sales. Samsung's markup price is ________
A) $275 B) $280 C) $295 D) $300 E) $335