Although ads can be tested prior to production, most advertising agencies perform little pretesting because they:
A) tend to be unreliable.
B) are too expensive.
C) are not requested very often by clients.
D) have to be matched with posttests to be effective.
A
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Rene is writing a report on the company's IT staff and its response time to submitted trouble tickets. He makes an appointment to observe the IT staff and collect data for his report. He decides to observe the group once for 90 minutes to collect his data. What would make his observation time more effective?
Conducting multiple 60-minute observations at different times Conducting a single 3-hour observation Conducting a single 30-minute observation
You determine that LMN common stock has an expected return of 24%. LMN has a Beta of 1.5. The
risk-free rate is 5%, and the market expected return is 15%. Which of the following is most likely to happen? A) You and other investors will sell LMN stock and its return will fall. B) You and other investors will buy up LMN stock and its return will rise. C) You and other investors will buy up LMN stock and its price will rise. D) You and other investors will sell LMN stock and its price will fall.