The first part of a sales message should get the reader's attention. This is often done using a startling fact or _____
A) thought-provoking story
B) building their interest by describing benefits
C) creating a sense of desire
D) a call to action
E) an indication of social proof
Answer: A
Explanation: A) In business communication, you can grab the audience's attention in a professional way by sharing a startling fact, thought-provoking story, or motivating question.
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What will be an ideal response?