A newspaper ad for General Mills cereal highlights its Box Tops for Education program in which General Mills donates cash to schools when the schools redeem box tops off General Mills cereal. What does this ad focus on?
a. a product mission
b. a product benefit
c. a product attribute
d. creating product loyalty
Ans: b. a product benefit
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The owned of a property signed a valid sales contract to convey to a neighbor the ownership to a piece of land between the owner's fence and the neighbor's property line. Later, the owner changed his mind and refused to transfer the property to the neighbor. Would the neighbor have any recourse against the landowner?
A. Yes, the property owner violated the Statue of Frauds. B. Yes, the agreement was in writing and could be enforced. C. No, the neighbor only had an easement to use the property. D. No, an agreement for only a portion of the property is not enforceable.
To estimate replacement sales, management must research the product's ________, the number of units that fail in year one, two, three, and so on
A) survival-age distribution B) lifecycle ratio C) obsolescence rate D) business turnover ratio E) product-performance usage