Which one of the following techniques will help management trace customer complaints directly to the process involved?

Because business meetings that are conducted over meals are less formal, and often after regular work hours, it is appropriate to offer personal information over drinks

Indicate whether the statement is true or false.

With an expected increase in ethnic diversity within the American population, marketers are most likely to place a greater emphasis on ________

A) geographic segmentation B) targeted advertising messages C) mass marketing D) "do well by doing good" missions E) corporate giving