Personality, attitudes, lifestyle and other psychological characteristics of an audience are known as what?
A) Demographics
B) Target market
C) Culture
D) Psychographics
E) Attributes
Answer: D
Explanation: D) Psychographics include personality, attitudes, lifestyle, and other psychological characteristics. When analyzing your audiences, take into account their cultural expectations and practices so that you don't undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
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The “Product” component of the marketing mix is defined as:
________ utility is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines silk, thread, and a zipper to create a bridesmaid's gown
A) Form B) Place C) Time D) Possession E) Price