Which type of market coverage strategy places low cost goods at as many distribution points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
Explanation: D) Intensive distribution means distributing through as many channels and channel members as possible (both wholesalers and retailers). It is normally used for low-cost consumer goods with widespread appeal, such as candy and magazines.
You might also like to view...
Which of the following is a disadvantage of using weblogs as a source of information about
competitors? A) Blogs are written by customers and hence biased. B) The information contained in blogs is not verifiable. C) The information contained in blogs is expensive to obtain. D) Blogs do not offer any information relevant to competitors.
A retailer can shift credit management responsibilities to others via the use of third-party credit organizations (such as MasterCard and/or Visa) or through the use of debit cards
Indicate whether the statement is true or false