What strategy would a marketer most likely use to promote something that cannot be seen, has no smell, and cannot be felt?

Susan was able to get Steve to work with her in making decisions about how the new office should look by asking him for his thoughts on the design. This is an example of the ___________ influence tactic.

Fill in the blank(s) with the appropriate word(s).

The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered ________

A) high art products B) style and cultural icons C) low art products D) craft products