The television programming strategy whereby a strong program is placed between two weaker programs is called
a. lead-in
b. hammocking
c. tent-poling
d. stunting
e. counter programming
c.
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Sixty percent of the supporting material in Jared?s speech came from one interview. Was there
a problem with his reliance on that interview? A) No, not as long as the information was accurate. B) No. Jared got a lot of useful information and was sure to be credible. C) Yes. Constant reference to only one source can make the speech seem monotonous and not very well researched. D) Yes. Audiences generally find printed sources more persuasive.
Which of the following is a guideline for using numerical data?
a) Use numbers in moderation. b) Avoid rounding numbers. c) Avoid comparisons and analogies. d) Use numbers that have been published for a long period of time.