As your textbook explains, if you want to persuade a skeptical audience, you need to

A. focus your speech on questions of practicality.
B. urge the audience to take immediate action.
C. circulate an audience-analysis questionnaire.
D. answer the reasons for the audience's skepticism.
E. organize the speech in Monroe's motivated sequence.

Answer: D

Communication & Mass Media

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1) theory that members of a society are bound together through common use of symbols A) symbolic interaction theory 2) theory that describes how use of language influences thoughts and perceptions B) linguistic determinism 3) theory that each language includes some unique features that are not found in other languages C) Sapir-Whorf hypothesis 4) theory that language shapes our thoughts and culture, and our culture and thoughts affect the language we use to describe our world D) linguistic relativity

Communication & Mass Media

In Bigelow v. Virginia, the Supreme Court ruled that:

a) commercial speech has some First Amendment protection; b) commercial speech has no First Amendment protection; c) non?commercial corporate speech is protected by the First Amendment; d) non-commercial corporate speech is not protected by the First Amendment; e) pharmacists may advertise their prescription drug prices.

Communication & Mass Media