The term business ecosystem describes the loosely coupled but interdependent networks of suppliers, distributors, outsourcing firms, transportation service firms, and technology manufacturers

Which of the following is an advantage of using cost per contact to determine the media mix for a product?

a. It allows advertisers to increase an ad's effectiveness by reaching a limited number of people. b. It enables an advertiser to compare the relative expenses of specific media vehicles. c. It requires advertisers to pay only for the customers who view their ad. d. It allows marketers to minimize the cost of advertising by reaching a larger number of people.

Under the geographical and product division structures, for the company with French origins, France is:

A) the headquarter country market. B) simply another geographic market. C) a special unit of the European market. D) a divisional market in Europe. E) a product market in European Union.