To communicate effectively, a marketing communicator should most likely ________
A) ensure that the encoding and decoding processes are different
B) encode and decode the message personally and frequently
C) understand the consumer's field of experience
D) foresee unplanned static or distortion
E) use familiar words and symbols
C
Business
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What will be an ideal response?
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A code of ethics describes a business's moral philosophy when it reflects
A) environmental responsibility B) universal values C) fair use D) protection of confidentiality
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