________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods
A) Benefit segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Psychographic segmentation
E) Occasion segmentation
B
Business
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The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture
Indicate whether the statement is true or false
Business
Which of the following is most important when planning compensation for expatriates?
A) Providing a disposable income equal to that of repatriated managers B) Offering stock options for the successful completion of the assignment C) Basing salary and overtime rates on local pay and living standards D) Granting cost-of-living adjustments to allow for price differences
Business