A methodology that surveys external opportunities and threats and relates them to internal strengths and weaknesses best defines

The __________ is where the transaction can first be found in the accounting records

Fill in the blank(s) with the appropriate word(s).

Which of the following best describes a situation when penetration pricing should be used?

A) when the product has a strong competitive advantage B) when a large segment of the customer base is price-sensitive C) when the perceived quality depends on price D) when there is a little chance of competition in near future