Over the years, audience segmentation schemes have become ______________ in an effort to generate ______________ groupings.

In practical terms, every piece of evidence must be judged by:

A) What are its legal and ethical strengths and weaknesses? B) What are its logical and psychological strengths and weaknesses? C) What are its political and expedient strengths and weaknesses? D) What are its rhetorical and historical strengths and weaknesses?

A criterion is a standard or yardstick by which we may measure or evaluate something and which, according to Ross, may be agreed upon by the group and weighted

A. True B. False