Because he is so visibly nervous, Johnny's speech on stress management is not very effective. His presentation fails to satisfy what requirement of integrated communication?

a. congruent verbal and nonverbal messages
b. failure to achieve one's optimum pitch
c. lack of regard for audience concerns
d. poor topic choice

a

Communication & Mass Media

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One major difference in the publication process between academic research and popular research is that academic research is

a. original. b. credentialed. c. secondary. d. peer-reviewed.

Communication & Mass Media

Interpretive scholars view culture as shared and learned and tend to focus on the:

A. heterogeneity of cultural groups. B. often conflictual nature of cultural boundaries. C. role of perception in cultural patterns. D. contextual patterns of communication behavior.

Communication & Mass Media