Of the following criteria, which would be best suited for evaluating new product introduction advertising?

A) brand loyalty
B) shopping intention
C) basic enjoyment
D) purchase intention
E) brand preference

C

Business

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Indicate whether the statement is true or false

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Flanker branding is the placement of one brand within another, such as NutraSweet as part of Diet Coke

Indicate whether the statement is true or false

Business