An organization's product mix includes all of the products it sells

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

An organization's product mix includes all of the products it sells. Firms widen their product mix to diversify risks or to capitalize on established reputations.

Business

You might also like to view...

In a CVP income statement, a selling expense is generally

a. completely a variable cost. b. completely a fixed cost. c. neither a variable cost nor a fixed cost. d. partly a variable cost and partly a fixed cost.

Business

Which of the following sets the upper limit for a product's pricing?

A) profits B) product costs C) consumer perceptions of value D) elements of the product mix E) competition

Business