In the opening vignette about Dove, age-compression marketing referred to the marketing of products to:
A) young girls that will make them look older
B) older women that will make them look like a teenager
C) young people
D) individuals whose purchase behavior does not match their chronological age
A
Business
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In conducting a swot analysis for a professional sport team, having a 40 Fortune 500 companies in its city would be viewed as an internal strength.
a. true b. false
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