Who is responsible for monitoring the ethical business practices of an organization?

In its focus on bottom-line financial value, the ________ approach often overlooks the "option value" of brands and their potential to affect future revenues and costs

A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension

Budgeted costs include:

A) the costs incurred this year. B) the costs incurred last year. C) the planned or forecasted costs. D) the cost of a competitor. E) the costs incurred two years ago.