The more ________ your examples, the greater impact they are likely to have.

A. expert
B. hypothetical
C. vivid
D. unusual
E. complex

Answer: C

Communication & Mass Media

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The point of view that is almost inevitable in movies is the

a. first person. b. third person. c. omniscient. d. objective.

Communication & Mass Media

Joe knows that his relationship with Lauren is over. He doesn't want to hurt her feelings, so he sends the following text message: "U R a great girl and deserve better than me. Let's be friends, OK?" Has Joe communicated effectively?

a. No, because he has taken all the blame for the break-up. b. Yes, because he has allowed Lauren to save face. c. No, because he shouldn't use text messaging to convey important information. d. Yes, because text messaging is part of his and Lauren's culture.

Communication & Mass Media