Dormentor, Inc produces converts and markets packaging products including boxboard, container board and numerous other specialty packaging products. In an attempt to increase its organic growth, the company decides to introduce new products
It asks the managers and employees to send in ideas for new products. Before launching products based on any of these ideas, what are the stages that it has to go through?
The following are the steps that Dormentor has to go through before launching:
(1 ) It must screen the ideas that are obtained.
(2 ) The ideas that pass the screening should be concept tested.
(3 ) After concept testing a few are screened out and the remaining should be placed for product development.
(4 ) After developing the product, product has to be test marketed. Ideas that are successfully test marketed can be launched.
You might also like to view...
A lease where the tenant pays taxes and maintenance costs is:
a) net lease b) percentage lease c) ground lease d) gross lease
What events or indications have occurred that challenge leaders and governments to recognize the growing power of global media, public opinion, and democracy?
What will be an ideal response?