Marketers must judge each potential brand extension by how effectively the brand leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity

Mini-Case Question. Coller Inc, because of a weak competitive advantage, is unable to produce desired levels of performance, and considers using a strategic market plan that allows it to exit the market slowly

The firm decides to improve its short-run performance by reducing marketing and sales expenses and systematically raising prices. In this example, Coller Inc is most likely to be using which of the following defensive core strategies? A) a decentralization strategy B) a disintermediation strategy C) a harvest for cash flow strategy D) a divest for cash flow strategy E) a reduce market focus strategy

Which of the following statements best explains the reason that many economists adhere to the concept of free trade between nations?

A) Unrestricted international trade increases the prosperity of poor nations. B) Lower-cost imports reduce the expenses of firms by reducing wages. C) Domestic product prices tend to remain lower than imported products. D) Inexpensive exports increase consumer prosperity by reducing expenses.