Data mining and data coding of a firm's database can help a firm develop more personalized marketing communications and marketing programs

The spontaneous trait transfer concept suggests that when someone calls another person dishonest, other people tend to remember the speaker as also being less than honest

Indicate whether the statement is true or false

What kind of research firm would provide the technical assistance necessary to analyze and interpret data using the more sophisticated data analysis techniques such as conjoint analysis?

A) a limitless service supplier firm B) a full service supplier firm C) a syndicated data service firm D) a data analysis firm E) specialized research technique firm