How is mobile marketing different from most other kinds of direct marketing communication?
a. Communication is on a small screen
b. It is more entertaining
c. It is cheaper
d. The consumer typically controls the flow of information
d. The consumer typically controls the flow of information
Communication & Mass Media
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The concept of internalized racism assumes that it is minority group's attitudes that contribute to the disparities and inequality in society
Indicate whether the statement is true or false.
Communication & Mass Media
In the early days of radio-from the 1920s until well after World War II-programming was
A. free of advertising. B. produced by ad agencies for their clients. C. paid for by advertisers. D. subject to advertiser approval.
Communication & Mass Media