Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience
A) social graphics; intuitional data
B) demographics; psychographics
C) crowdsourcing; regionalism
D) psychometrics; cryptography
E) selling points; desired benefits
Answer: B
Explanation: B) To understand and categorize audience needs, you can refer to specific information, such as demographics (quantifiable characteristics) and psychographics (psychological characteristics).
Business
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