Writing that is not well organized or that is confusing will undermine your credibility as a professional
Indicate whether the statement is true or false.
Answer: True
Explanation: A document's format plays a role similar to your dress and behavior in face-to-face communication. If the style looks professional, then it communicates to an audience that you are professional. If the format is difficult to read or confusing, then it undermines your credibility.
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Advertising researchers today are discussing the qualitative factors that should be present during media selection. Which of the following is an example of one of those qualitative factors for placing television advertising?
a. whether the medium is satellite- or cable-based b. the kind of noise filtration system used by the network c. the clarity of the picture d. how well the program is liked by potential consumers
Which of the following is a marketing decision that may be called into question under the law?
A) price increases B) scarce resources C) excessive cost D) dealer's rights E) deceptive pricing