When one media company buys another media company of the same type, there is:

a. a horizontal merger
b. a vertical merger
c. a conglomerate merger
d. de-regulation

a. a horizontal merger

Communication & Mass Media

You might also like to view...

According to your textbook, which of the following is NOT a negative effect of email communication found by researchers?

A. Email communication hinders group problem solving. B. Some forms of communication are best delivered in person. C. Harder to reach an agreement over email in a small group. D. Loss of emotional information communicated by text only emails.

Communication & Mass Media

The sender controls the true meanings of a speaker's statement.

Answer the following statement true (T) or false (F)

Communication & Mass Media