________ are the most common form of content marketing in the mobile arena
A) Blog posts
B) Search-engine results
C) Downloadable coupons
D) Mobile-optimized videos
E) Embedded links
D
Explanation: D) Marketing and sales messages for mobile audiences range from short text ads to search engine results to mobile-optimized video—the most common form of content marketing in the mobile arena.
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Which of the following is not a way to assess reliability and validity of the MDS solution?
A) Collect input data at two different points in time and then determine test-retest reliability. B) Selectively eliminate stimuli from the input data and then determine the solution from the remaining stimuli. C) Add a random error term to the input data, subject the resulting data to MDS analysis, and compare the solutions. D) All of the above are ways to assess reliability and validity.