Which of the following is true of many novice exporters?
a) Novice exporters tend to overestimate the management resources that have to be dedicated to this activity and end up expending too much money on management to make the export business profitable.
b) Novice exporters often have a poor understanding of competitive conditions in the foreign market.
c) Novice exporters are able to gauge which products are best for customization in the foreign country.
d) Novice exporters usually do not have problems securing financing or promoting their product, the problem is usually in the distribution program.
Ans: b) Novice exporters often have a poor understanding of competitive conditions in the foreign market.
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Industrial psychologists Frank and Lillian Gilbreth are best known for the development of
A) time and motion study. B) the bureaucratic model. C) assembly lines. D) the human relations movement.