In the international razor blade market, Gillette was considered
A) to have no advantage in market timing.
B) a first-mover.
C) the lowest cost provider.
D) a late mover.
B
Business
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Unwholesome demand occurs when consumers' purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis
Indicate whether the statement is true or false
Business
When developing questionnaire questions, if you are considering order position bias and the set of all possible response alternatives, you are developing ________ questions
A) multiple choice B) dichotomous C) scale D) branching
Business