When selecting a test market city, what should a researcher look for?
a. a city where there is no competition
b. a city where the demographics and purchasing habits mirror the overall market for the product
c. a city that is as large as possible
d. a city that has media spillover from other cities to increase media alternatives
Ans: b. a city where the demographics and purchasing habits mirror the overall market for the product
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Under accrual accounting, fees received in advance from customers should be shown as being earned:
A. When cash is collected. B. When services are performed or goods delivered. C. When tax rates are low. D. When tax rates are high.
Machine Fabrication, LLC, may be liable for the sexual harassment of an employee if it knew or should have known about the harassment, failed to take immediate action, and the harassment was committed by?
A) the employee's previous employer B) a company supervisor. C) a competitor. D) any of the choices.