Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price
Devon is in the ________ stage of the buyer decision process.
A) evaluation of alternatives
B) need recognition
C) information search
D) purchase decision
E) postpurchase behavior
A
Business
You might also like to view...
The human resource department plays a vital role in preparing effective internal public relations messages
Indicate whether the statement is true or false
Business
In recent years, the most difficult part of public relations work has shifted from retaining clients to attracting clients
Indicate whether the statement is true or false
Business