In content analysis, referential units are
a. those occupying observable space or time in media
b. units of language such as words or sentences
c. stories or dramas
d. persons or events
e. broad topics
d. persons or events
Communication & Mass Media
You might also like to view...
Travis made a point of referring to common values, beliefs, and goals during his speech. By doing so
he was trying to create ________ with his audience. Fill in the blanks with correct word
Communication & Mass Media
Joan presented a speech on how best to decrease crime in her neighborhood. She addressed all of the possible solutions and then narrowed them down to one:
increase the number of police officers walking the beat. Which type of organizational pattern did Joan most likely use? a. problem-solution order b. inquiry order c. elimination order d. familiarity-acceptance order
Communication & Mass Media