The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________
A) indirect marketing
B) sales promotion
C) personal selling
D) public relations
E) advertising
B
Business
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Which of the following cost flow methods would provide the lowest amount of net income in an inflationary environment?
a) FIFO b) LIFO c) Weighted average d) NIFO
Business
The "what we can afford" method of budgeting for marketing communications is the most difficult form of communications budget that a company can prepare
Indicate whether the statement is true or false
Business