Which celebrity has created a venture to affect social change?
A) Mary-Kate Olsen
B) Kourtney Kardashian
C) Melissa Joan Hart
D) Oprah Winfrey
Answer: D
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________ involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs
A) Value propositioning B) Customer relationship management (CRM) C) Differential benefit development D) Sales orientation E) Value chain management
As much as you are committed to developing your existing employees, several key people have left the organization because they did not agree with the changes and some others had to be let go because of serious performance challenges
The best way to ensure that the removal part of the process goes well is: a. handle it as quickly as possible and behind closed doors – that way no one gets hurt. b. involve people in the decision, explain the criteria and the reasoning, and offer due process. c. give the decision to the company lawyers – they know best how to deal with these matters. d. avoid removal altogether – the strategic change will take care of everything.