Successful firms in the 21st century will share common traits, including being faster, more customer oriented, and larger

As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources

The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant reports D) internal company records E) secondary data from government sources such as the Better Business Bureau

For which one of the following situations will the price-to-sales valuation model work but the dividend and cash flow models will not?

A) mature firm with minimal growth opportunities B) water-powered electric utility company C) newly-formed biotechnology company with negative earnings D) top-performing firm in a mature industry