Media buyers verify circulation claims of printed mass media with
A) Nielsen Online Campaign Ratings.
B) Arbitron surveys.
C) the Audit Bureau of Circulations.
D) BookScan.
Answer: C
Communication & Mass Media
You might also like to view...
Some seasoned speakers suggest that you save a bit of your speech to deliver during the Q&A session. This is known as
A) listening nonjudgmentally. B) giving a "double-barreled" talk. C) using organized signposts. D) creating immediacy.
Communication & Mass Media
“How many times do you think I’ll have to explain this to you?!”
a. evaluation b. control c. neutrality d. superiority e. certainty
Communication & Mass Media