A good example of a "campaign brand" as opposed to an organization brand is

a. The World Wildlife Fund's Saving Endangered Species campaign
b. The American Legacy Foundation's Truth©
c. Greenpeace's Ships at Sea Whale Protection campaign
d. Amnesty International's Make Some Noise — Save Darfur campaign
e. Oxfam's Make Trade Fair campaign

B

Business

You might also like to view...

Group cohesiveness affects group performance and effectiveness by the degree to which members are ______ the group.

-able to cut costs -less diverse within -able to eliminate conflict within -attracted to or loyal to

Business

Store employees are unaware that an audit is taking place in a disguised audit

Indicate whether the statement is true or false

Business