For the grand opening of Chilli-Cheese restaurant, the manager wants to do something different
So, he adopts a gold theme for the opening night reception, and gets gold flowers, gold curtains, and even bikini-clad women coated with gold paint to serve as living mannequins. This all attracts a lot of customers. What was the manager trying to do?
a) Maintain marketing communication
b) Maintain customer communication
c) Maintain employee communication
d) Maintain media communication
a
Communication & Mass Media
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