What is the difference between a traditional and nontraditional public? Can a nontraditional public become a traditional public?

What will be an ideal response?

Answer: Traditional publics are those with whom an organization has an ongoing, long-standing relationship. Nontraditional publics are those who are unfamiliar, but come into contact with an organization because of their potential to affect the organization's ability to achieve its goals. The book cites two examples: Nigerian women who forced an oil company to provide economic assistance near one of its refineries and the gay and lesbian community, which has flexed both political and economic muscle. Both the Nigerian women and the gay community have emerged as traditional publics.