Explain how and why marketers go beyond selling a product or service to create brand experiences
What will be an ideal response?
Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves. Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction. Satisfied customers buy again and tell others about their good experiences.
You might also like to view...
A short description of a person's work experience, educational background, and skills is typically contained in a(n):
A) résumé. B) retainer. C) patent application. D) IOLTA report.
A insured person will generally collect on his insurance policy when:
A) he caused the event B) the event was outside his control C) the event affected everybody else also, for example a war D) the event was statistically dependent upon his actions