While evaluating options in a consideration set, the marketing manager must determine the set of attributes customers use in making purchase decisions. Which of the following methods is not recommended because of the bias introduced?
A) managerial judgement
B) focus groups
C) systematic survey research
D) UPC code analysis
A
Business
You might also like to view...
All else being equal, investments with longer payback periods are preferable
Indicate whether the statement is true or false
Business
Bill is self-employed and has established a SEP retirement plan. Bill's net income for 2015 is $74,500. How much can Bill contribute to the SEP?
A) $40,000 B) $17,000 C) $18,625 D) $11,500
Business